Created and executed a full go-to-market campaign including print, OOH, digital display, OTT, live streaming, as well as paid and organic social media. Oversaw the creation of all graphic elements and design, in addition to being hands-on with the execution. In partnership with Pepsi, Copper Mountain, Toyota USA, NBC, Xumo, Roku, Bumble, Snowboarder Magazine, and many more.

Concepted, managed, and executed branded and editorial content creation & distribution across all channels including web, social media, linear, and live stream.

Planned editorial calendars while maintaining final approval of all creative elements of the brand, including all created content, overall design, and branding, while maintaining the overall editorial budget.

Efforts were rewarded with triple-digit percentage year-over-year increases in social media engagements, as well as double-digit percentage increases in video views, impressions, and live stream views.