preserving the history
Lift-off: The Story of the Superpipe, presented by Toyota, originally aired on NBC as a 43-minute special and was later released on YouTube as a four-part web series.
Work spanned ideation, production, copywriting, and execution of the full digital rollout, all while working closely in collaboration with Transition Productions and Toyota to make the dream a reality.
From their humble beginnings as small, hand-dug ditches to the massive, 22-foot tall modified superpipes of today, halfpipes have undergone an incredible transformation over the years. What once started as a small niche of snow sports, competing in transition is now one of the most eye-catching and recognizable disciplines in the world. Momentous events have contributed to its evolution, including the double-cork arms race, the pipe dragon’s invention, the inclusion of halfpipe snowboarding in the Olympics, and much more. In this documentary, we’ll dig into the history of the halfpipe and get insight directly from the riders, legends, and park builders who have contributed to its enormous growth in popularity over the years.
Featuring new and archival interviews from:
Kelly Clark, Todd Richards, Danny Davis, Shaun White, Chloe Kim, Red Gerard, Louie Vito, Chris “Gunny” Gunnarson, Torin Yater-Wallace, Hannah Teter, JJ Thomas, Scotty James, Terje Haakonsen, Iouri Podladtchikov, Alex Ferreira, and more.
