Nowadays, everyone has a side hustle. The world’s top ski and snowboard athletes are no different. Dual Focus was built to connect some of Red Bull’s most recognizable athletes’ on-snow exploits and favorite off-season activities.

The result? A four-part web series produced in partnership with Magnafire with positive and engaged athlete buy-in to the concept, successful sharing and interest across multiple sports and disciplines, and increased growth and reach of the YouTube channel during the summer.