Digital marketing efforts for the Warcraft franchise including World of Warcraft, WoW: Classic, Warcraft Arclight Rumble, and Warcraft 3: Reforged.

In addition to day-to-day management of the team and agencies overseeing Warcraft’s social channels, notable projects include spearheading a player-focused social video campaign, leading social strategy for the global reveals of Arclight Rumble, Wrath Classic, and Dragonflight, production of two metal covers with Herman Li and Mike Shinoda, a customized campaign to let players share their Warcraft stories, and the launch of the official Warcraft TikTok channel.